B2B is About Reordering and Relationships

While others focus on transactions, we focus on what really matters: making reordering simple and relationships stronger.Because that’s what drives repeat business and long-term growth.

Our Philosophy

B2B commerce has changed. It’s time to focus on what really drives business success.

B2B is About Reordering

Most B2B purchases are repeat orders. We make it effortless for customers to reorder what worked before.

One-click reordering from complete history
Order directly from inventory management systems
Smart suggestions based on ordering patterns
Seasonal and trend-based reorder recommendations

B2B is About Relationships

Strong customer relationships drive repeat business. We help you maintain context and continuity across your entire team.

Complete customer relationship history
Seamless handoffs when team members change
Unified visibility across all customer touchpoints
Team collaboration without losing context

From Manual to Automated

See how businesses transform their operations when they focus on reordering and relationships

Aspect

Before LineNow

After LineNow

Reordering Process

Manual recreation from scratch

One-click reorder from history

Customer Relationships

Scattered across team members

Unified team visibility

Order Management

Lost in emails & spreadsheets

Automated processing & tracking

Customer Experience

Wait for business hours to order

24/7 self-service ordering

Team Coordination

Context lost when people leave

Seamless handoffs preserved

Scaling Operations

More orders = more manual work

Growth without operational overhead

The Impact

When you make reordering simple and relationships stronger, everything changes

40%

More Frequent Orders

Customers reorder more often when it’s effortless

80%

Less Manual Work

Automation eliminates repetitive order processing

100%

Team Context Preserved

No lost relationships when team members change

“When reordering became effortless, our customers started ordering 40% more frequently. When our team could maintain relationships seamlessly, we never lost context during handoffs. LineNow gets what B2B is really about.”— Regional Distributor, 500+ B2B customers